...online fundraising booming
It’s usually easier to bring in big bucks when your party holds the speaker’s gavel. But last cycle, House Democrats crushed their competitors thanks to a dramatic spike in online fundraising.
In the 2010 cycle, the Democratic Congressional Campaign Committee raised $14.6 million online; in 2012 it took in $49.3 million — a total representing one-third of its revenue. In the previous two cycles, online donations accounted for 5 percent to 9 percent of the DCCC’s total haul, according to DCCC fundraising figures provided exclusively to CQ Roll Call.
The online boom more than leveled the fundraising playing field for the minority party, allowing the campaign arm to raise $28 million more than its GOP counterparts last cycle.
“As a program that used to have a $50,000 day and [we’d] do high-fives in the hallway, doing million dollar days was just amazing,” said Brandon English, the committee’s digital director who has worked in that department since 2006.
(our partners at Roll Call have the rest of the story...)