Who Watches Cable News? Almost No One

....nobody's watching
By
Paul Brandus (Mar. 29, 2013)
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For all the buzz cable news gets, it's worth mentioning that few people actually watch it. Take a look at Wednesday's viewers in the "demo" most coveted by advertisers: those in the 25-54 age group. These are in the thousands, meaning that at 4pm: 199,000 people in that group were watching Neil Cavuto on Fox, 141,000 were watching Headline News, 124,000 were watching Martin Bashir on MSNBC and 61,000 were watching Jake Tapper on CNN. Even in prime time, only a few hundred thousand in the demo are watching. It's a nation of 320 million people, folks. 

Here is the data for Wednesday (via TVNewser) - which shows that some folks have far more Twitter followers than television viewers: 

 

 

4p: 5p: 6p: 7p: 8p: 9p: 10p: 11p: 12a:
FNC
CAVUTO:

199

THEFIVE:

309

BAIER:

300

SHEP:

326

O’REILLY:

361

HANNITY:

204

GRETA:

224

O’REILLY:

283

HANNITY:

159

MSNBC
BASHIR:

124

MATTHEWS:

128

SHARPTON:

151

MATTHEWS:

203

WAGNER:

148

MADDOW:

312

O’DONNELL:

216

WAGNER:

145

MADDOW:

138

CNN
TAPPER:

61

BLITZER:

136

BLITZER:

122

BURNETT:

89

COOPER:

131

MORGAN:

113

COOPER:

146

BURNETT:

72

MORGAN:

122

HLN
AMERICA:

141

EXPRESS:

99

EXPRESS:

119

JANE:

175

GRACE:

204

DRDREW:

185

AFTERDARK:

144

SHOWBIZ:

94

DRDREW:

90

 

 

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